Review: Imagine Dragons' sixth studio album, LOOM, makes another great step in their artistic evolution and could well be their most accomplished work to date. Produced exclusively by Imagine Dragons and their longtime collaborators Mattman and Robin, the record, which comes on limited gatefold translucent curacao vinyl, strikes a harmonious balance between the signature sound that catapulted them to fame and a newly inspired creative spirit. Across nine fresh cuts including the standout single 'Eyes Closed,' LOOM bring notes of anticipation and optimism around new beginnings. There are singalongs specials like 'Nice To Meet You' next to raw vocal deliveries on 'Take Me To The Beach' and more sentimental sounds like 'God's Don't Pray'.
Review: RECOMMENDED
The fact Imagine Dragons tangibly slowed things down in the past year or two has nothing to do with the deadly virus that single-handedly stopped life as we all knew it. The outfit had done four albums in six years, records arriving between non-stop touring schedules and each giving birth to a series of big hit singles. It's a story of runaway success, but those almost always lead to burnout.
With this in mind, Mercury: Act 1 is the band refocused, re-energised and musically reformed. Enlisting the services of super producer Rick Rubin, a guy known for switching things up in terms of an artist or band's style, he certainly lives up to those expectations here. Yes, it remains staunchly pop driven by tribal, fist pounding drums and choruses that should be sung in rainstorms, with elements of heavy rock and hip hop thrown in for good measure. But it's also their best to date thanks to the variety and ideas at work.
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